How to create a coupon

Create a code your customers type at checkout to unlock a discount. Choose whether it discounts the whole cart or specific products, set a percentage or fixed amount, add limits and validity dates, and share the code.

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A coupon is a code you hand to customers — in a newsletter, a DM, or printed on a flyer — that unlocks a discount when they type it at checkout. Because it's code-gated, it's perfect for targeted promotions: a welcome offer, a loyalty reward, or an influencer's personal code.

Coupons vs discounts

Crate keeps these two deliberately separate:

A coupon has a code. Nothing happens until a customer enters it at checkout. You'll find them under Coupons.
A discount is automatic and storewide — no code, it just applies. Those live under Discounts.

This guide covers coupons. If you want a promotion that applies to everyone without a code, see How to create a discount.

Whole cart vs specific products

When you build a coupon you choose how it behaves:

Whole cart takes the discount off the cart total. Best for "₦1,000 off your order" or "10% off everything".
Specific products discounts the matching line items only. Best when the offer is tied to particular items.

Protecting your margins

Two optional settings keep a generous-looking coupon safe:

Max discount caps how much a percentage coupon can take off, so "20% off" on a large cart can't run away.
Minimum purchase requires the cart to reach a subtotal before the coupon applies.

Tip: Set a per-customer limit (or tick Once per customer) on welcome and referral codes so each shopper can only redeem them once.

1

Open Coupons

From your Crate dashboard, open Coupons in the left sidebar. Coupons are code-bearing promotions — a customer enters the code at checkout to claim the deal (unlike storewide Discounts, which apply automatically).

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2

Start a new coupon

Click New coupon in the top-right corner to open the coupon builder.

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3

Name it and set the code

Give the coupon an internal name so you can find it later, then set the code customers will type — for example SUMMER10. Use letters, numbers, dashes and underscores.

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4

Choose what it discounts

Under Coupon applies to, pick Whole cart to take money off the cart total, or Specific products to discount individual line items.

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5

Set the value

Choose the value type — Percentage off, Fixed amount off or Free shipping — and enter the amount. For a percentage you can cap it with a Max discount and require a Minimum purchase to qualify.

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6

Add limits and validity

Optionally set a start and end date, a total usage limit, and a per-customer limit so a single shopper can't redeem it endlessly.

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7

Create the coupon

Click Create coupon. Crate saves it and it appears in your Coupons list, ready to share with customers.

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